Since I’ve starting the book Cluetrain Manifesto I’ve always l like the idea of being joined in conversation. Companies today are getting bigger not only in way that there are lots of establishments rising from our society but in such a way that all of them are getting advance and competitive in a higher level because of the condition of markets today. But still there are companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.

“  In a similar way, Funky Business states that:

"Today people can and want to be independent (...) We should consider ourselves as brands (...) People want to be employable, they update their knowledge to result appealing to their bosses"

"Individual competition= what one knows X who one knows"

                 Individual knowledge and network as the basis for business, pillars also of the new Internet and the end of traditional corporations as we know them. A company would be similar to what we currently know as a project, and in this picture, an employee would be what a company is nowadays. As a result of that, and with the fast spreading of knowledge and network using the Internet as an optimal channel, business processes within a corporation would be as efficient as a perfect competition market. Bottom up efficiency that will be also apply to customer relations, products and services. “

                 And since technology are getting wider and getting advance, people were trying to adopt whatever changes in whatever changes that technology has. And the more it changes, the more it gets wider demographic sectors as well people were continuously and simultaneously riding and adopting. That’s why a lot are getting smarter getting informed and a lot are organized specially markets, and so that’s why also a lot of people are participating because no one wants to live with the environment that has no capability to adopt to what’s future and change brings.