It’s true that Markets are consist of human beings meaning people not demographic sectors like hospitals, malls etc. Because they are the center of the business, mass, people, customers, sellers, are what markets focused on, and not those demographic sectors. If your going to take a look at the market, you will see, number one, are the customers in which one of the important element in the business, because they are the start of the market, the start of the business, because market and business are in them. Meaning without this kinds of human beings, business can no longer stay in the industry or in the market. And without them there would be no profit coming into the business or into the market because they are the source of money. And in the business / other thing in the business is just a expense that leads to breakdown. That’s why one quote says “Customer or people are the profit. Everything else is the expenses”.

Other human beings in the market were sales people which can probe customers to learn more about their problems products etc. They can also adjust the marketing offer to fit the special needs of each customer. They can also negotiate terms of sales, and also can build long term personal relationships with the key decision makers. Other human beings are a supplier that provides you by the materials. And intermediaries, those that help in promoting, distributing and selling your product. You can also linked sales person as one of the intermediaries in the markets.

So its true enough that markets consist of a lot of human beings because they serves as a actors influencing specific company’s ability to transact business effectively and perform effectively within the market to its target markets.