As a human being we are aware, and we know how to distinguish sounds. And so if we hear something that sounds like us human beings, then that’s not consider as a human voice. It’s not new for us how voices of human being/people sound in a conversation. Sometimes it’s something that is true; it’s something that serves as a basis of most business in the markets. Because it’s something that they would like to listen with and something that they would like to hear, because to those voices in a conversation between humans or they called in a marketing world “customers”, they could easily identify the needs and wants of their customers, so they know what needs to be in their product in order for it to be patronized and continue to earn profit in the market.

                        Usually smaller companies hear those conversations; hear those human that are conducted by humans. Why? It’s because they are closer to customers by default. That means they can easily communicate or have conversation in a more direct and personal way with customers. And so with how they communicate, it sounds human because they use familiar language instead of jargon. The site and their product can have human voice instead of sounding like a corporate drone. Being small means you can talk with your customers, not down to them. And so being simple can actually be a huge advantage, especially when it comes to communication and conversation.

                         And so in connection with this theses, I do agree with this paragraph in the book Cluetrain Manifesto that said “But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.” Which really gives a very good thought and explanation of the theses, “Conversations among human beings sound human. They are conducted in a human voice.”