Title: The Cluetrain Manifesto

           Chapter 7: Post Apocalypso

 

 

Amazon Link:   http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup

 

Quotation:

           

We will strive to listen in new ways—to the voices of

quite anguish, to voices that speak without words, the voices

of the heart, to the injured voices, and the anxious voices,

and the voices that have despaired of being heard.

Richard M. Nixon, first inaugural address, 1969

 

 

Although a system may cease to exist in the legal sense or

As a structure of power, its values (or anti-values), its

philosophy, its teachings remain in us. They rule our

thinking, our conduct, our attitude to others.

The situation is demonic paradox: we have toppled the system

But we still carry its genes.

Ryszard Kpuscinski, Polish journalist, 1991

 

 

LEARNING EXPECTATIONS:

 

§     To know which question should be asked

§     To know the answers on what is CLUETRAIN MANIFESTO means.

§     To find clarity regarding the previous topics

§     To gain more knowledge about the Web

 

 

REVIEW:

 

            Internet is ironic, that’s what the new expression and mode that internet gets in this days. Why? Maybe it’s because it uses strategies for its audience that is mainly opposite to what internet really means or as to what internet is really means or as to what internet really does. According to this chapter “invisibility and ignorance are powerful weapons” I wonder why? I tried to find the connection? But yes there is really a connection, because ignorance is a power but not a kind of value that we often talk and glorify. Now if were going to observe, a person or an individual starts to get invisible or starts to feel that they just like air who can’t see by anyone, is when you start ignoring them, when you start letting them know and feel that they have no value, that they are not important. And in relation to technology more likely in relation to internet and business; its true that in the earlier times/days business ignores internet; that time internet is invisible and not visible to the business world. For the reason that during that time business don’t even know “yet” how internet works in the business world.

 

            Now we can all see and notify that net was really extending and developing. It encourages interactive and new communication and conversation between strangers on truly grand scale. It is a new scale that people never experience in other public and business forums in which the reality of physical distance limits their reach and binds tem to familiar communities.

 

            I like to point this out “There never was any grand plan on the internet, and there isn’t one today. The net is just the net. But it has provided on extra ordinarily efficient means of communication to people so long ignored, so long invisible, that they are only now figuring out what to do with it” Meaning net/

 

 

internet seems to encourage some people to indulge their pent up range by or through conversations or communications. Because through net makes information specially conversation become visible and open to public and of course to the cloud.

 

            Because online conversation are not the same as face to face conversations or even telephone conversations, because when people talk online we can observe that there are no body language cues and vocal intonations to tell the recipient internet your message. If you are experienced with online dialogs, you may not realize how important and useful all of this “unspoken” communication/ conversation are.

 

            I do like the idea of this chapter on how it describes “voices” specially “human voice” and also “life”; these two have connections to corporations when you’ve read this chapter. I like the idea because, I do agree that corporations voice is not similar to human voices because human voice has its own impact, ha its own power and it’s more genuine compared to the voice of the corporation. And it’s true enough that life is “anti-formulaic” and “anti-institutional” because life it self cannot be institionalized and can never captured because it’s true really that life is free.

 

            So now in this generation, I can almost see a world “where everyone was constantly learning, where what we’ve wondered was more interesting that what we knew, where curiosity counted for more than certain knowledge, where what we can give was more valuable than what we held back, where joy was not a dirty word, where play was not forbidden, where business was to imagine worlds people might actually want to live a song play, and where a world was created by people, for the people not perishing from the earth forever.”

 

            A world that this chapter and the whole book want us to imagine……………

 

             

 

WHAT I HAVE LEARNED:

 

• Net is just a net.
• Life is free.
• Net is good for organizing markets.
• Invisibility and ignorance are powerful weapons.