Name of the Book: Cluetrain Manifesto

 

Library Reference:

 

Amazon Link:   http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup

 

Quote:

 

“The voice emerges literally from the body as a representation of out inner world. It carries our experience from the past, our hopes and fears for the future and the emotional resonance of the moment. If it carries none of these, it must be a masked voice, and having muted the voice, anyone listening knows intuitively we are not all there.”

 

 David Whyte, the Heart Aroused

 

Learning Expectations:

 

1.     Understand why “ talking is cheap”

2.     Understand and learn more about “voices”, what more it can do and at the same time its other importance.

3.     Understand and learn more about “conversation”, what more it can do and at the same time its other importance.

4.     Collect and be expose to new mishmash of words that I know at first cumbrous to understand but later on I'm expecting that as I go through the chapters i will not be inculpable in understanding those words.

 

           

Review:

           

                        We do see a lot of things that are man made in our environment; these can be furniture’s/ appliances, decorative stuff, paintings and a lot more. And these are all made through the toil and labor of those who owns it. And sometimes if were going to noticed there are times / instances that craftsmen’s describes their craft, the product that they did, and the information specially the voice coming to them was a true force coming to their heart. When it comes to the times that they were creating those products, those craft, it go through also just like other to failure, practice and learning’s that really need to take place first before achieving those kinds of product. The message of this was before we develop courage in which not the absence of fear, but rather the ability to do things that you are afraid to do. Because when courage is there you can face the challenges and difficulties that life has to offer. And so Its better if were going to bring what craftsman’s what artist attitude into our work because that’s the reason why we are enable to do something and that’s because it’s who are, and that who we are molded as into what person we are right now.

 

                        Some Artist nowadays have do not have confident to show their ability and skills to create new things from nothing to something or from next to nothing. That’s why they say that artist have stubborn faith when it comes to their abilities and skills; having faith and confident gives shape or molding you and a fire forcing you to do your craft and to establish themselves as an individual and that’s through their medium and through their work. Business depends on most of creative and knowledgeable workers. Why? Because they do believe that if heads and hands are working in a creative and knowledgeable way they can produce craft that is uniquely and totally different from other, because they are those who take pride in their work.

 

                        Web is not different from what was stating above, because in producing Web in every page of that there’s always a person behind it. Through this we can say that people behind it have this kind of voice that comes of focus, attention, caring, connection and in honesty in purpose; a voice that truly reaches directly and personally into our life, into our beings and also touches our soul and our spirit. That’s why if were going to take a look at what Web truly gives us, it gives us an opportunity or even a chance to escape in the broadcast world of media.

 

                        In our environment we see a lot of people talking, we see a lot of people do have different conversations from one another that sometimes in an open and even in a close forward conversation. And sometimes this can be from inside and outside. And sometimes we are participating because we have to participate and we have no choice but instead participate to that said conversation. Now, what’s new is that Internet, Net and Web does change and balance the impact of the said conversational equation. In this case technology was continuously increasing the chance and obviously showing and focusing to the importance of conversation in the environment, in the society and even in the world. Because in conversation we can touch, connect to other people no matter how far the distanced are.

 

                        It’s not new for us in how e-mail works in this our generation. How it change our lives, how it makes our life easier and how it makes letter or message computerized. And it true enough that it is better than or more immediate medium than paper. Because as we all know and all of us know and witness how long will it take for you to receive message from your friends, relatives and family in the time that pen and paper was using. Unlike today, we can see a big difference and big changes when it comes to mailing. Why? It’s because of the more advance and more benefits that e-mail can bring us. If were going to see how it works in today’s generation we can say that a lot of people were enjoying to use it for the reason that it does not give hustle time for them to send and receive messages coming from their loved ones. That’s why this chapter says “the ease and directness of e-mail is forgoing new connection---new conversations----throughout virtually every business.

 

                        Newsgroup “also records the conversational thread structure of their message, unlike e-mail, so you can see who is talking to whom and why.” Just like e-mail and mailing list its also a channel for conversation which also serves for all people to be get connected.

 

                        Chat took also a place in the world of communication. We often see a lot of people who knows and understands the environment of chat and as well as how it functions. If were going to differentiate it from any other channels of conversation we can say that its more  live genuine, more substantial and more human than any other channel existing. The aspects of chat amazes a lot of people maybe for the reason that it compress the distance, meaning no matter how far you are to whom you are talking, and of course enabling globe spanning conversation on an obvious manner. It’s totally different from e-mail because it has the environment that makes user excited and believed because it’s just like you are using phone and having conversation over the other side of the world, but in a way that you are having conversation in a typing manner and you received the replies also in words but take note this is a live thing. That’s why it has built a lot of community in its own environment.

 

                        To sum up this chapter, it’s true enough that our conversations do lots of changes in the business and IT industry. It has already reaching more people more customers more than we all know, because people do have different ways on how to hear conversations instead of talking directly. That’s why I do believe in this chapter that says “The volume of conversation about us we don’t participate in directly is almost always greater than the volume we are personally involved in. We respond not only to the honesty and integrity of our conversations on the Net but also to those indicators of integrity in other people is conversation”.

 

 

 

Learning’s/ Insights:

 

             With the different channel we’ve introduce to us it give us the easiest way to be connected to everyone, to have and expand conversation to everyone; they made them possible that a “single message can be distributed to vast audience, and then serve as a seed of conversation”; A kind of conversation that really creates and gives amazing impact and change not only to business industry but also to the IT industry as well.