Name of the Book:  Cluetrain Manifesto

Library Reference:

Amazon Link:    http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup

Quote:

“Let us speak, though we show all our faults ad weaknesses- for it is a sign of strength to be weak, to know it, and out with it....”

Herman Melville

Learning Expectations:

1.     Understand what's really about the introduction as well as in chapters 1-3 of the book.

2.     Learn and understand  what Cluetrain Manifesto do means, and how this title of the book related to even three chapters of the book that i will be reading later on.

3.     Collect and be expose to new mishmash of words that I know at first cumbrous to understand but later on I'm expecting that as I go through the chapters i will not be inculpable in understanding those words.

Review:

                        We individual always don't know how life is short, for the reason that people were always too busy doing things for their work, for their friends, and for their family as well. Which leads sometimes through confusions, and don't know what's really important at all in their lives. Maybe because they were just too busy and focused on how to achieve success with their lives, that's why for them time is short and life is short so there's no room for wasting time. But what is success really? Too often the standards for success are measured by the level of education we attained, the amount of money  we have / you have in a bank, the size of your house or how much material possessions we own. And since that's a measurement for success for today, that's how busy people of today on how to achieve those things with their respective lives. So the question is who doesn't want to be successful just in time? So what? Is this all there is to like? And that's what the fact; we do admit that we learned to live with it. We learn that life is like this, life is like that, but it's true according to the book that “this seemingly simple understanding in the seed of profound wisdom” and it’s true.

                        With these facts, we clearly see that our environment meaning the situations that we are into and the people that we deal with it and the environment that we deal with have already changed and the complexities of the peoples and business lifestyles have started to manifest. Given these factors and ideas that drive us within the box of social limitations what it is that we should maintain in order to lead and effective life. It is also consider as a longing for us humans, a longing for acceptance, connection for living and a longing for a release from anonymity. Because we human want to be part of the world and be accepted by companies and by market forces. And so if there's a real way and there's a lot of ways to solve problems like this there are also ways on how to get over for that so called “we die”.

                        And now we all know that just like seeds trying to spring up from the grounds, Net grew like that in an obscure and impenetrable manner. And since its part of the technology it is obviously populated by those who are geeks, wizard, and misfits. And since Internet was not that known and was starting already, nobody gave attention about it but then it continue to grew and now becoming large. And so we can observe that Net do work differently than business itself. Based on the book Net was built by those people who have lots of questions, curiosity, and attempting and wanting to try something, that's why, World Wide Web came out. Came out and created references for those people, and for wanting to have connections and for those who actually understands on it. And so because of internet we cannot deny the fact that millions have been attracted and today there are lots that continuously having interest on it. Where in back then it was only primitive, old, daunting, and uninviting for most people because they don't how to use and deal with it. And maybe their minds were not that open for that kind of technology. Internet now became a key or serves as an eye opener for all, especially for most people to have connections and communications without thinking of any constraint and perhaps without advertising. Because in most cases it really empowers and impassions the said connections and communication for most people also.

                        That's why it really affects every area of our lives, wherever new knowledge ad new way is coming to light and that said new knowledge was increasingly preceding that drives us and our voices to do and how we do our own craft. And this is what we most want to talk about the voices that come within us. And its true enough that conversation really needs by any companies and by market as well. Why? because in markets language grew and its true enough that markets are conversation, because if we are going to observe, in the market a lot of different noise can be heard. Because a lot of different conversations from different people are there in the first place.

                        Markets are conversation maybe because it’s part of a day to day conversation of the companies who has or who owns their products to the specific markets, and so it’s a part, or it’s a part of their job or their business to consider what market to take or what market to go into. Meaning market was always part of a day to day lives of business man, business meetings, was part of the top management, or even employees conversation  on for example, what are the market demands of for today, what is the market status etc. Markets are conversations; maybe it’s because of its sometimes defined as the set of buyers sharing particular needs and wants. “Sharing” can sometimes done through conversation/ talking together.

                        Economies of scale: Mo Bigga Mo Betta; pointing out and reviewing  how scientific management affects Ford company by Taylor's theory and so if were going to analyze  and go back on how  Ford was affected and how scientific management  of Taylor worked, maybe we can say that “ Scientific Management  is not any efficiency device, not a device of any kind for securing efficiency.....in it's essence involves a complete mental revolution on part of the working men as to their duties towards their work, towards their fellow men, and they take more rapid pace. Taylor responses through the application of systematic scientific time study regarding the problem. The systematic time simply means breaking each job down into simple basic elements and with the anticipated corporation of workers, timing and recording them.  And so in this management introduced by Taylor it stimulated management’s ability to take great control of all aspects of production including tooling, machines, material methods and job design. Thereby stimulating the continued replacement of skill with the standardization approach favored by American productions techniques” Same as to those business also who applied bureaucratic management to their businesses also degrading / de-skilling their workers because of the reason that they are isolated to / from one another.  

            Learnings/Insights:

                        Perhaps no other field will be affected as greatly by technology and Internet as communications. “Bill gates wrote in 1996, “The revolution in communication is just beginning.” universal email ad computer on every desk, and in every home, will not be dream but reality. In 2000, writer John Gage, n an article for the library congress on the future of the Internet, predicted that economic cost will be minimal. “Tomorrow, with complete computer systems on a single chip debates about cost will over. The devices will cost nothing. With the advent of high-bandwidth wireless connectivity, linking them together will cost pennies.” He points out that the debates will no longer focus on how and when technology will create “world wide conversation” but how these changes will affect the life we live. He wonders “what forms of language will evolve” and even more dramatically “what being human means” in this new interconnected universe “